Lead Response

Follow up before a good lead goes cold.

If missed calls and website inquiries are going cold, Lead Response follows up quickly, collects the job details, and sends a clear summary to your phone.

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Example flow

A missed call can still start a conversation.

An illustrative flow based on a missed-call and SMS setup. No private customer messages are shown.

  1. 1. A call goes unanswered

    A customer calls your configured business number while you are unavailable.

  2. 2. An automatic text follows

    Your approved text-back message invites the caller to share what they need.

  3. 3. The customer replies

    If they reply, the SMS bot asks about the job and location using the questions you approved.

  4. 4. You receive an alert

    The inquiry reaches your phone. You review the available details and decide whether to call back.

What are missed calls costing you?

Estimate the jobs that go to whoever answers first.

Adjust the numbers to match your business. Also available as a standalone calculator you can share.

How many of those can’t be answered live? (after hours, on a job, driving)
When you miss one, how soon do you usually get back to them?

Estimated jobs at risk each year

$58,500

About 23 jobs from 94 leads that likely went to someone who answered first.

If faster follow-up wins back 1 in 4 of them
$14,625 a year
Leads you can’t answer live
312 a year
Time spent on first replies and notes
About 65 hours a year
How we estimate this

We take your yearly leads, the share nobody can answer live, and a share of those that go elsewhere depending on how soon you reply: within 5 minutes 5%, within an hour 15%, later the same day 30%, next business day 50%. Those leads are multiplied by your close rate and job value. The win-back line assumes faster follow-up recovers 25% of them, and time saved assumes 5 minutes per lead. These are planning assumptions, not measured results. Your numbers depend on your market, pricing, and how you follow up.

What Lead Response covers

Connect the phone, follow-up, and owner alerts.

Company phone

  • A new dedicated number, or your current number if eligible for porting
  • Call routing set up around how your team actually works
  • Missed-call and overflow rules for busy periods
  • After-hours handling based on your availability

Missed-call & form follow-up

  • A quick text sent when a call goes unanswered
  • Website acknowledgment by email, with SMS when consent is provided
  • Approved questions collect the details you need
  • Customers know their inquiry has reached your business

Job details and owner alerts

  • Questions about service, location, timing, and contact details
  • Apparent fit flagged using your rules, not treated as an owner-qualified lead
  • A summary and conversation details available for your callback
  • Alerts for new calls, SMS, and form inquiries

Setup and operation: We review your number, forms, and tools first. Setup and recurring management are priced separately. Call and message usage runs through our accounts and appears on your monthly invoice, with an included allowance agreed before launch. Optional voice answering has its own scope.

Optional AI Voice Secretary

Automated call answering when your team is unavailable.

This is an automated voice agent, not a live receptionist. It can answer configured after-hours or overflow calls, use approved business information, and collect job details for your review. We agree on call routing and handoff rules before adding it. The illustrative example above shows missed-call text-back and SMS, not voice answering.

FAQ

Lead Response questions

Can I keep my current phone number?

Yes. Your number stays with your current carrier. Missed or after-hours calls forward to a line we set up and manage, so you don’t need to open a new phone account. We check your setup first. A new dedicated number is also an option, and any number we set up is yours to take if you leave.

How do I stay in control?

You approve the response rules before launch. Routine conversations then run automatically, without waiting for you to approve each message. You receive lead alerts and can review the conversations afterward. You handle callbacks and final decisions about pricing, scope, scheduling, safety, and accepting jobs.

Is this the same as a call center?

No. This is automated messaging and, if included, automated call answering. It collects information; it does not replace your judgment about whether a job is worth taking. You or your team handle conversations that need a person.

What happens to leads outside my service area?

We agree on service-area rules during setup. Clear out-of-area inquiries can receive an approved response. Uncertain cases are flagged for your review rather than treated as a definite match or rejection.

Respond faster

See what happens after a missed call.

Tell us how you handle calls and forms today. We’ll discuss the missed-call flow, what an owner alert should contain, and which tools need connecting.

Lead Response can work on its own. If the website or search presence needs attention too, we can scope Foundation or Visibility separately.

Request a Local Growth Diagnostic